Flack: posh prams, Made in Chelsea and a selfless PR offer

There is only one question on consumer journalists' lips this week: will Kate Middleton be the first person to own the new super luxury pram Silver Cross Surf?

Silver Cross Surf: Luxury pram
Silver Cross Surf: Luxury pram

Neat PR has been deluged with calls about the £2,000 pram, which is the love child of Aston Martin and Silver Cross. Frankly, with only 800 numbered models on sale, Flack is more interested in who will buy 007...

Having bid no small amount at a Scope fundraiser for the opportunity, inHouse Communications opened the London Stock Exchange. The team also got bemused looks from staff wondering when they might stop blocking the way and let them actually run the thing…

Ever helpful, Maxim PR’s Simon Robinson offered free crisis comms advice to Birds Eye on its Facebook wall, after the firm had to withdraw some of its ready meals because of the horsemeat scandal. It just so happened this genius comms plan involved flying himself, ‘as a representative of the people’, to Hawaii, ‘as a sort of sorry’. He got no response. Now there’s gratitude…

Flack is impressed that Rupert Younger is keeping it rock ’n’ roll despite being co-founder of Finsbury. It has also emerged the band in which he is a bass player had to change their name after a bunch of stadium-fillers called Kings of Leon demanded they change their Kings of Meon moniker…

She has braved the wilds of the jungle for I’m a Celebrity. Now How Clean is Your House presenter Kim Woodburn takes on her biggest challenge yet – after being called in by the The Camping and Caravanning Club comms team she will be taking part in the Lavy Looksee challenge.

Flack has no idea what this is, but hopes all adults are consenting and have signed all the right forms in advance...

Think American Beauty, mix in creamy goo, throw in a big dollop of Sloaney attitude and voila, an image to make Flack blush.

PrettyGreen can be held to account for this bit of work for its client Cadbury with Made in Chelsea’s Louise Thompson. What next, the TOWIE cast clad in nothing but Jaffa Cakes?...

London-based Premier got a welcome break from the nightmare vision that is the Underground morning commute when it worked with East Coast to promote the latest James Bond venture Skyfall.

Apparently, rumours that Bond’s efforts to save the world were hampered by leaves on the track are untrue…

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