Huawei hunts for agency assistance

Chinese telecoms brand Huawei is seeking comms help as it aims to crack the UK market.

Huawei: 4G compatibility
Huawei: 4G compatibility

PRWeek understands the world’s second-largest telecoms equipment maker is looking for an agency to promote its products.

The hunt comes as Huawei launched the Ascend P2 mobile handset at this week’s Mobile World Congress.

However, it is yet to become a major player in the UK, where it recently launched a publicity programme flagging its 4G compatibility.

The consumer-facing work is believed to include a press office function, and cover a range of Huawei goods including handsets and tablets.

Incumbent Fleishman-Hillard, which recently won a global brief with Samsung, declined to repitch.

Last September, PRWeek revealed that the agency had lost b2b and corporate work to Pelham Bell Pottinger and Harvard PR.

Huawei is to invest US$2bn (£1.2bn) in expanding its operation in Britain, creating about 700 jobs over the next five years.

A spokesman for Huawei confirmed that a pitch process was taking place.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.