Video: 'PR can play a role' in saving the high street

PR could be used as a force to help Britain's ailing high streets, says Caireen Wackett, managing director of Portas Agency.

Tying in with our 'Can PR save the high street?' feature, we met up with the specialist retail PR agency, which has worked for Clarks, Thomas Pink and Westfield London. Its founder Mary Portas is currently working on the goverment-backed Portas Pilot project aimed at rejuvenating 27 town centres around the UK.

Wackett tells PRWeek's video reporter Sarah Johnson: 'The high-street is really suffering from a lack of clear strategic direction and vision.

'There’s not one single person that’s really leading the charge and trying to unify everyone and I think PR can play a role in finding a common purpose.'

For all the latest news and analysis about the issues currently facing high-street brands visit PR Week’s high-street news update.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.