B-M streamlines five practices to three in London

Burson-Marsteller this week announced the final line-up of its

London management after 18 months of restructuring.

UK CEO Allan Biggar claimed the latest reorganisation signals the end of

an overhaul that began when he took the post in April.

He said: 'There's been a series of changes and restructuring aimed at

getting the practice in shape - this is the line-up we want.'

B-M has been 'streamlined' from five practices to three: corporate and

PA, now incorporating tech; brands and integrated marketing, formed from

the merger of B-M's creative design and brand divisions; and


Biggar has created a leadership team comprising corporate and PA MD Alan

Butler, brands and marketing MD Mark Rollinson, creative director Paul

Haugen, and healthcare MD Ralph Sutton.

Client managing partners Gavin Grant and Kate Triggs also join the

leadership team, while the latest restructure has seen the loss of

marketing MD Deborah Saw and new media MD Jonathan Hargreaves.

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