New directorate to boost Cancer Research UK PR

Details have emerged of the newly created communications function

at Cancer Research UK - the country's largest fundraising charity.



The charity - launched this week through the merger of the Cancer

Research Campaign and the Imperial Cancer Research Fund - will have a

25-strong comms directorate.



This will be headed by CRC comms director Susan Osborne, who retains her

title. Her deputy is ICRF's former comms director Jenny Reid.



The directorate will have two teams, one to communicate medical research

to the media, the other concentrating on fundraising. The directorate

includes cancer specialist nurses who have received media training.



Osborne said there would be no redundancies in the creation of the new

team: 'The retention of all our staff was a priority for us .'



The two charities had been in talks since the summer over the merger,

which was seen as essential in gaining more funds for cancer

research.



The new body expects to raise £200m by March next year, making it

the largest independent fundraiser for cancer research.



The exact details of the comms budget, and the location of the PR team,

are yet to be decided.



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