WorldCom hands Lewis UK PR account

LONDON - Telecoms giant WorldCom has handed Lewis PR its UK comms brief with fees in the region of £250,000.

Based in the US and listed on the New York Stock Exchange, Worldcom is the seventh largest company in the world and made sales of more than £15bn last year.



WorldCom appointed Lewis this week after an eight-way pitch at the end of last month.



Work starts this week and will be overseen by the agency's director of international accounts Kath Pooley.



The brief is primarily focused on the UK, with

Lewis reporting to head of corporate communications Richard Woods.



He said: 'What we need is a significant PR footprint in the internet and technology space -- we are already well known

as a telecoms company.'



Lewis's account is also thought likely to include work across the agency's network

of offices -- including Munich, Sydney, San Diego and Boston.



The brief will includes some PA work and a tech industry analyst relations programme, as well as corporate tech PR plans.



The pitch list included Hotwire PR, and Harvard PR as well as the incumbent Porter Novelli Convergence Group, which was hired

in April of this year to integrate WorldCom's PR efforts following a string of acquisitions.



In the US the company will continue to use the Merritt Group for PR advice, reporting to that country's head of comms Claire Hassett.



If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.





Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.