Nick Band relaunches Berlin with former Band & Brown colleague Fiona Longhurst

Ex-Band & Brown Group CEO Nick Band has relaunched his agency Berlin after being forced to close it amid legal wrangles last year.

Nick Band: Pairing with Fiona Longhurst
Nick Band: Pairing with Fiona Longhurst
Former Band & Brown Communications MD Fiona Longhurst will also be running the venture.

Berlin’s previous incarnation was shut down last February only a month after its launch.

Band, who was legally barred from running the agency until last December by Band & Brown Group (now called Citizen Brando), said:

‘I’ve been sitting around on the periphery of PR for the past year and it’s been very useful in that it’s given me the opportunity to look in from the outside and consider how I can improve the agency model.

‘What struck me was that clients want experienced people and they often don’t get them, and that they want lower costs. This is about responding to that.’

The agency will be online-only and will use a network of more than 50 freelancers, with a core consultancy team that includes former Time Out editor Mark Frith.

It is understood that there will be a strong focus on strategic and creative consultancy, with members of the wider collective still able to work with their own clients.

Berlin was originally launched shortly after Band’s departure from Band & Brown Group, and after Band & Brown merged with sister agency Brando to form Citizen Brando.

However, the agency closure was forced on the belief that it was direct competition to Citizen Brando, breaking a restriction of Band’s employment contract.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.