Ogilvy appoints Rawlins and Wood as creative directors

Ogilvy PR London has hired Freud Communications' Alex Wood and former Freud creative Mat Rawlins to join the agency as creative directors.

Mat Rawlins (left) and Alex Wood
Mat Rawlins (left) and Alex Wood

Starting this week, Rawlins and Wood, who will work as a pair, will be tasked with driving a focus on creativity across the agency’s corporate, consumer, technology and digital practices. Both report to Michael Darragh, head of digital at the agency.

Michael Frohlich, managing director, Ogilvy PR, called the hire a ‘bold move’ for the agency as it expands its team and works to boost creativity across the agency.

He said: ‘Together, they bring considerable experience in realising compelling content that has driven coverage and conversation for a wide range of integrated brand campaigns.’

Rawlins and Wood are the first Ogilvy staff to work in a dedicated creative role since EMEA creative director Jim Dowling left in 2008.

This month Ogilvy PR won Princess Cruises to handle the launch of the Royal Princess, a ‘new generation’ cruise ship.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR