Michael Saxton brings clients to Grayling's Future Planet

Grayling has moved to expand its sustainability division Future Planet into the 'cleantech' arena through the appointment of Michael Saxton as joint MD.

Michael Saxton: Joining Grayling
Michael Saxton: Joining Grayling

Saxton will bring with him clients from his previously founded agencies Grappa PR and Greenpoint PR. It is understood that Grayling is not acquiring the agencies.

Saxton will head up Future Planet alongside current MD Sarah Howe and will join Grayling’s executive board.

Grappa and Greenpoints's portfolio of clients in the cleantech, retail and leisure sectors, including Xeros, Urban Land Institute and Savills are moving over to Future Planet, as is Grappa PR's senior consultant Rafal Kwiatkowski. 

Cleantech covers a range of areas including recycling and renewable energy, with a focus on minimising environmental footprint.

Alison Clarke, UK & Ireland CEO at Grayling, said: ‘Grayling Future Planet has a strong track record in advising global FMCG companies and the automotive sector on sustainability strategy. 

'The expansion of the team through Grappa and Greenpoint means we have an immediate footprint in cleantech, a fast-growing area of sustainability.’

Grayling rebranded its sustainability, CSR, and not-for-profit comms practice as Future Planet in November 2011.

Saxton’s move follows him founding Grappa PR, which focused on retail and leisure in 2000, and Greenpoint PR, which sat within Grappa PR specialising in clean tech and sustainability and was created in 2010.

Howe was appointed to head up Future Planet last May having previously served as director, campaign innovation, at Text 100.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

WPP sees PR revenue recovery thwarted by strong pound

WPP sees PR revenue recovery thwarted by strong pound

Burson-Marsteller parent company WPP has reported a 4.1 per cent drop in PR and public affairs revenue despite organic growth continuing across the regions in the final quarter of 2013.

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.