MEDIA: Opportunities for fashion PROs as GQ grows pages

PROs in the fashion and entertainment sectors will have more

opportunities to push products in GQ next year, editor Dylan Jones said

this week.



From February, the Conde Nast title's 20 additional editorial pages

(PRWeek, 28 September) will be occupied largely by clothes and gadgets

coverage.



Jones said: 'There are more outlets for those products in the

magazine.



And there will be room for middle-market and mass-market ranges.'



This is an attempt to improve the 'service element' to readers -

although he denied it was going downmarket: 'Any product has

aspirational value.



Instead of six shirts we will be showing 40, or 30 pairs of black

brogues.



'There will be more hardware: minidiscs, cameras, pens, DVD players.



We are also expanding the music, books, film and club coverage,' he

added.



Tom Sykes has joined GQ from the Evening Standard as assistant features

editor.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.