MEDIA: Websites launch for healthcare PROs

Two websites launch this week to provide healthcare PROs with

access to information and research data.



Condom manufacturer Durex has launched an online sexual health resource,

while Health Media Group has relaunched health-news.co.uk, which

provides education and information services, in addition to news.



Durexhealthcare.com is designed as a global resource for healthcare

professionals, carrying information on safe-sex campaigns, research

projects and educational material.



Durex international marketing director Leigh Taylor said the internet is

a vital tool in the fight against HIV/Aids.



'Its key idea is to bring together health professionals around the world

to share ideas,' Taylor said.



The Durex site will have an updated news section carrying related sexual

health stories. A different country's sex education programme will be

highlighted each month.



The site will feature downloadable visuals and video streaming of

Durex's manufacturing operation. Users can also submit their own

material, such as research findings, online.



Health Media Group has relaunched health-news.co.uk, giving greater

emphasis to its 35 therapeutic areas.



Director of content Gill Shearer said: 'We have brought that information

to the surface of the site so you can go straight to your area of

interest.'



At present the site is free to 120,000 registered users such as

healthcare professionals and related media, including PROs.



Shearer oversees a team of 35 journalists, editors and medical

consultants, who turn out daily professional and consumer news

stories.



Therapeutic news is produced for a variety of clients, while packages

are also supplied to interactive TV channels and consumer websites.



More personalisation of the site, including e-mail alerts, will be

available soon, Shearer said. There are no plans for charging users at

present, she added.



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