Grayling beats three to British Library and Qatar project

The British Library has appointed Grayling to handle comms for a multimillion-pound link-up with the Qatar Foundation.

Qatar link-up: British Library
Qatar link-up: British Library

The agency has been appointed after winning a four-way pitch for the £8.7m project to digitise thousands of manuscripts detailing the history of the Gulf country. 

Grayling is charged with devising a comprehensive international comms plan, which will include media relations, stakeholder eng-agement and social media activity. 

During the two-year project, the British Library and the Qatar Foundation will aim to provide online access to up to 500,000 pages from the East India Company and the India Office archives.

Additionally, 25,000 pages of medieval Arabic manuscripts will also be put online and made freely available to the public for the first time. 

The scheme, which launched last year, is understood to be part of wider eff-orts to digitise the library’s 150 million items.

Head of comms at the British Library Miki Lentin said that the focus would be on ‘helping bring to life the stories behind this archive’.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.