PUBLIC SECT0R: Bell Pottinger PA is set to advise NPA on the Comms Bill

The Newspaper Publishers Association has taken on agency support as

the Communications Bill makes its way through Parliament.



Major NPA concerns over the Bill are too much content regulation and

ambiguity over the role of the proposed communications super-regulator

Ofcom.



Bell Pottinger Public Affairs has been hired to handle the NPA public

affairs account, with a focus on the Bill's transition. BPPA managing

director Peter Bingle leads the account, reporting to Steve Oram, NPA

director.



Although the NPA represents all national newspaper publishers, Bingle

denied the agency will be working for individual publishers' concerns,

such as a bid by Rupert Murdoch to build a stake in terrestrial TV.



The Government indicated last week that competition regulations are

still set to prevent the media mogul's BSkyB from investing in ITV or

Channel 5.



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