Apple strengthens corporate comms with hire of Rolls-Royce's Josh Rosenstock

Apple is seeking to bolster its European corporate comms firepower with the hire of a senior figure from international aerospace firm Rolls-Royce.

Squaring up: Apple wants to boost European corporate firepower
Squaring up: Apple wants to boost European corporate firepower

PRWeek understands Rolls-Royce’s director of external comms Josh Rosenstock is to join the global tech giant in the coming weeks.

It is thought Rosenstock will join Apple as director of corporate comms for the Europe, Middle East, India and Africa (EMEIA) region in a newly created role.

One source with knowledge of the move said the ‘heavyweight’ hire was a reflection of Apple’s desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues.

The brand has been involved in a high-profile, multi-jurisdiction legal battle against Samsung over a range of intellectual property rights issues. Various cases have gone through courts in the UK, Germany, France, Italy and The Netherlands.

Apple has also been dragged into the corporation tax debate in the UK after it emerged the company had paid less than two per cent corporation tax on its profits outside the US in 2011/2012.

Another senior comms source added: ‘This is an acknowledgement from Apple there’s a need for wider horsepower when it comes to links with Whitehall stakeholders. ‘As Apple becomes an institution in its own right it needs to upskill in this area.’

It is thought Rosenstock will report to Alan Hely, senior director, corporate comms, EMEIA, Apple Europe.

Rosenstock has worked at Rolls-Royce Group for more than four years and was previously head of corporate comms at financial tech firm Misys and head of comms at RWE Thames Water.

Apple said it did not ‘comment on appointments’. Rosenstock could not be reached for comment, while Rolls-Royce did not respond to calls.

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