PUBLIC SECT0R: NSPCC helplines focus from ex-sex offenders to kids

The NSPCC is attempting to keep the media focus away from its

planned helpline for sex offenders.



The new service, aimed at preventing former sex offenders from

relapsing, is part of a raft of changes to its helplines.



But the focus of PR activity will instead concentrate on services for

child victims, such as surgery-style support and online help.



NSPCC PRO Kitsy Kinane said: 'The helpline for ex-offenders is not

something we will be actively promoting.



'The main aim is to double the number of calls from children to our

helpline. That, for us, is the priority,' she added.



At the end of February the charity is to launch a fresh promotional

campaign to encourage more at-risk children to call its helplines.



Kinane added that an estimated one in ten children suffer some form of

sexual abuse before their 16th birthday, but just 40,000 children call

the helpline each year.



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