As part of the university’s Who Are You? competition, 14- to 19-year-olds are being asked to create a piece of work that reflects who they are.
Kindred will look to promote the competition through traditional PR and social media channels across youth, creative and traditional titles, as well as enlisting celebrity ambassadors.
Celebrity supporters inc-lude photographer Rankin and international artist Stuart Semple, who will work alongside war photographer Giles Duley to encourage entries.
The 20 eventual winners will have their work supersized and displayed on billboards across the country.
Kindred deputy managing director Ruth Kieran will lead the account.