B-M veteran Langford to take roving role

Burson-Marsteller's veteran PR consultant Martin Langford is

stepping down from an executive role after more than 30 years with the

agency.



Langford, who most recently assumed the role of MD of corporate and

public affairs at the top five global PR firm, will now take up a role

as a non-executive director.



His new role will be entirely client-focused, advising major clients

such as Unilever, Johnson & Johnson and Accenture on a global basis.



Langford said the decision to change roles was his, adding: 'Client

advising is what I enjoy most and that's what I want to concentrate

on.



'Next year it looks like I'm going to be visiting clients in around 15

countries - that's what I want to do.'



Joining B-M in 1971 as an account executive, Langford has worked in Hong

Kong, London and Singapore.



From 1988 to 1994 he was CEO of the UK operation and in 1994 he was

appointed as vice-chairman of B-M in Asia-Pacific before rejoining the

London base to head the corporate and PA division.



Langford has been dubbed by The Daily Telegraph as the 'master of

disaster' due to his specialism in risk and crisis management.



Crises that Langford has worked on include the 1982 Tylenol incident in

the US when a consignment of headache pills was contaminated with

cyanide.



Despite seven deaths the product was recalled, successfully relaunched

six weeks later and then managed to recapture its market share.



Following Langford's latest move, B-M's London chief executive Allan

Biggar has headhunted APCO board director Alan Butler to run the

48-strong corporate and public affairs practice.



This will be Butler's third agency job since 1999, when he left

Shandwick, now part of Weber Shandwick Worldwide, to join APCO.



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