Arts Council director of media relations Louise Wylie said: ‘With technology changing it is hugely important that our ability to monitor how our comms is reaching stakeholders is up to date and user-friendly.’
The council currently works with Nasdaq, Kantar and Gorkana on the services.
Separately, it has called in Seymour PR to work on a project focused on encouraging youngsters to start playing a musical instrument.
The agency won a pitch for the two-month project, which will launch with research into the issue before moving on to raising awareness around an upcoming national event.
The Learn to Play Day will involve music stores across the country opening their doors and giving free music lessons on 16 March.
Seymour PR founder Carie Barkhuizen said: ‘We want to drive news around the research first and then play a supportive role on the council-partnered event next month. We will be looking at how the current economic climate might be affecting families when it comes to taking up music and how the project can help with that.’