CONSUMER: Haygarth Group has been appointed by pet-food
manufacturer Friskies for consumer and trade work on its Felix brand.
Brand activity will include in-store merchandising and point-of-sale
promotions, in addition to consumer PR.
Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.
The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.
Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.
British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.