Audit Commission PR set to focus on the general public

The Audit Commission has restructured its PR team in a bid to focus

on the general public rather than just spending bodies.



A re-organisation this week will see the 40-strong comms team moved into

an account management system, with PROs specialising in specific

commission areas.



The team will be led by a board-level PR chief for the first time, who

will report to the Commission's controller Sir Andrew Foster.



This move has led to the redundancy of the head of communications role,

currently filled by Tim Whitaker, who is to stay at the Commission in a

strategic PR adviser role for an unspecified period.



Commission director of people development Trish Longdon said the new PR

chief would drive through an increase in local and regional media

relations to encourage more public consultation in the monitoring of

local spending.



This process will include more liaison with groups such as councils'

citizens' panels.



The PR shake-up follows a change in mission statement, with an emphasis

on users, and a subsequent communications review in the summer carried

out by Grant Riches Communications.



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