H&K wins United Biscuits corp PA pan-Europe job

Snacks giant United Biscuits has appointed Hill & Knowlton on a

pan-European corporate and public affairs brief.



The firm, whose brands include McVitie's and KP Foods, appointed H&K to

the newly created account following a pitch in which eight agencies were

invited to tender.



Corporate affairs was previously handled in-house but was disbanded by

UB following its takeover by the Final Realm consortium last year.



This is not understood to have resulted in any redundancies, with all

in-house corporate PR staff being redeployed in other departments.



Public affairs was previously handled by sole operator Michels Warren,

who declined to repitch.



As part of H&K's brief, it will be UB's lead PR agency and co-ordinate

the company's other agency relationships across Europe and the UK.



UK agencies include CirKle Communications, which handles trade PR,

Revolver handling KP Snacks and Leedex Euro RSCG for KP Nuts.



H&K corporate and business communications MD Felicity Howard Allen said:

'It has not yet been decided whether we will have one strategy across

Europe with some minor local tweaking or to look at it country by

country.'



The H&K team reports to UB chairman and chief executive Malcolm

Ritchie.



UB is still reviewing its consumer brief for McVities, which was left

vacant following the resignation of Lexis PR from the account last

month.



Lexis had represented the brand for four years. The agency's CEO last

month insisted the parting was amicable (PRWeek, 2 November).



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