The agency will highlight the site's knowledge of the region, which is home to attractions such as Walt Disney World and SeaWorld.
Cohn & Wolfe has promoted Andrew Escott to managing director of its 25-strong corporate affairs practice in the UK. Escott, who joined as a director in 2009, spearheaded the launch of the agency's public affairs offer, Political Counsel, last year.
Epiphany Group, the digital marketing agency, has launched a PR and social media subsidiary, Shackleton PR.
WAA has appointed Dan Neville as digital director. He has been recruited from Big Communications to work across WAA's European client roster including 3M, City & Guilds and Westfield Group.
MB Communications has been appointed by publisher Ebury Press to build the profile of cookery writer Annabel Karmel. The brief includes supporting the launch of Karmel's book, Quick and Easy Toddler Meals, in June.
Suntory Whisky has retained specialist food and drinks agency Three Sixty Communications to handle trade and consumer PR following a competitive pitch.
The week in Global PR
Jetstar Asia, Qantas' low-cost carrier, has appointed AKA Asia as the lead PR agency for the region after a four-way pitch.
Hill+Knowlton Strategies has spun off its China operations as a region separate from Asia.
Edelman parent company DJE Holdings has named Ruth Edelman, the recently widowed wife of founder Daniel J Edelman, as deputy chairman.
Kris Balderston has left his post as special representative for global partnerships at the US State Department, to join Fleishman-Hillard as senior partner and general manager of the firm's Washington DC office.
Kreab Gavin Anderson Hong Kong has appointed Jennifer Schlueter as director, financial comms, and promoted Natalie Biasin to director of corporate comms.
The Livestrong Foundation, the cancer charity founded by disgraced cyclist Lance Armstrong, has hired Cameron Krier as director of government relations in the US.
Sony Electronics is in the early stages of a pitch process in the US for its consumer electronics business, putting incumbent agency Atomic on alert.
Conde Nast, the magazine publisher, has appointed Patricia Rockenwagner as senior vice-president of corporate comms in the US.
AXA Equitable Life Insurance has appointed Lauren Day as MD and head of corporate comms in the US.
The week in Healthcare
Stature PR has been appointed by the Cancer Vaccine Institute (CVI) to handle the research charity's PR and social media following a competitive pitch. The agency will raise awareness of CVI's research into the use of vaccines and immunotherapy for cancer treatments.
Burson-Marsteller has bolstered its healthcare team by hiring Judith Moore from the Department of Health's in-house press team. Moore has been leading media work for both the public health minister and the chief medical officer. She will report to Kate Hawker, who heads up the agency's health division.
The Food Standards Agency is demanding that food businesses conduct authenticity tests on all beef products, looking for the presence of significant levels of horsemeat, and provide the results by today (15 February).
SteamCream, the natural moisturiser brand, has named Pegasus PR as its retained comms agency. Pegasus will aim to shift consumer focus from the brand's recognisable tins to the cream itself, promoting its raw ingredients. The brand's CSR activity involves donating proceeds to the Love for Japan project.
The public sector week
Redcar & Cleveland Borough Council is on the hunt for comms assistance to help support local business. The council is looking for PR counsel around its enterprise scheme, which is part-financed by the European Regional Development Fund. The deadline has passed for new agencies to bid for the work.
John Fern has taken on the role of comms and marketing manager at Chesterfield Borough Council. Previously, he was head of comms at the Peak District National Park Authority.
Taunton Deane Borough Council has called in A Head for PR following a pitch process. The agency will deal with all media enquiries around the Taunton Means Business scheme, which has been set up to help start-ups, expanding companies or businesses thinking of moving to the region.
The week in the city
College Hill has appointed Tim Linacre as a senior adviser to its capital markets team. Linacre has more than 30 years' experience as an investment banker and stockbroker, including 20 years at Panmure Gordon, where he was chief executive for eight years. He has also worked for Hoare Govett.
Spada has hired Emma Wheeler as a director to help develop its legal and third sector practices. She was most recently an independent consultant working with the clients of Paratus Communications. In her 20-year career, Wheeler has also held senior roles at Coutts and Avis Europe, and spent six years in the corporate and financial division at Burson-Marsteller.
PrePay Solutions, the European market leader in prepaid services, has appointed Rostrum Communications to raise brand awareness and maximise the potential of upcoming product launches. The Prepay Solutions work will be led by Rostrum account director Holly Tyzack.
Zurich Insurance has recruited Alex Jones as a senior media relations manager. Jones previously worked for global asset manager Russell Investments on EMEA comms, and has also worked in media relations for insurance and investment firm Skandia.
The week in lobbying
PLMR has been called in to handle a brief for the launch of £50m venture capital fund Rock Spring Ventures, which will help young firms develop new technologies to commercialise research and advances in healthcare across the UK.
The Association of British Healthcare industries has awarded PB Political Consulting a £20,000 project to raise awareness of heart failure and the value of implantable technologies.
FTI Consulting has appointed Thomas Bols to lead the public affairs for the EMEA region, healthcare and life sciences offerings, as one of three MDs. Bols has more than 20 years' experience in the healthcare sector, most recently as Merck Serono's vice-president of global government affairs and health policy.
Ketchum has hired former European Commission official Auke Haagsma as head of public affairs in its Brussels office.