Surname & Surname wins sustainable seafood brief

The Marine Stewardship Council (MSC) has appointed Surname & Surname to build the organisation's consumer profile and promote ocean sustainability.

Sustaiable seafood: The Marine Stewardship Council
Sustaiable seafood: The Marine Stewardship Council

The consumer agency is charged with creating a programme of activity targeting the lifestyle press and bloggers to build awareness of sustainable seafood. The tie-up follows a project Surname & Surname carried out at last year's Frieze Art Fair, curating the 'world's first QR-code sushi'.

James Simpson, comms manager at MSC, said the QR work enabled the organisation to reach a 'new kind of consumer', presenting MSC in a 'completely fresh light'.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.