Surname & Surname wins sustainable seafood brief

The Marine Stewardship Council (MSC) has appointed Surname & Surname to build the organisation's consumer profile and promote ocean sustainability.

Sustaiable seafood: The Marine Stewardship Council
Sustaiable seafood: The Marine Stewardship Council

The consumer agency is charged with creating a programme of activity targeting the lifestyle press and bloggers to build awareness of sustainable seafood. The tie-up follows a project Surname & Surname carried out at last year's Frieze Art Fair, curating the 'world's first QR-code sushi'.

James Simpson, comms manager at MSC, said the QR work enabled the organisation to reach a 'new kind of consumer', presenting MSC in a 'completely fresh light'.

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