Although BSkyB's London-based public affairs director, Ray Gallagher, confirmed a series of pitches had been seen by the company's office in Belgium, further details are unavailable.
Although no agencies would confirm they were involved, PRWeek understands APCO, Hill & Knowlton and GPC have presented credentials.
BSkyB's incumbent lobbying shop for the European Union is Adamson BSMG Worldwide. It is not clear whether that agency also pitched for the work.
'We are looking for a monitoring capability to deal with various bits of legislation rolling their way through the European institutions,' said BSkyB press officer Robert Fraser.
The broadcaster, part of Rupert Murdoch's News Corporation, is taking an interest in issues such as the EC's communications directive, which will put flesh on the bones of the European regulatory framework for TV channels.
The company is also influenced by a range of technical standards for broadcast stations currently being agreed by the Commission.
BSkyB has gone through a series of PR changes in recent months. The company's UK head of communications, former Downing Street deputy press secretary Tim Allan, resigned to set up his own consultancy, Portland, last April.
This agency was then handed the corporate, financial and PA account for the company, stripping Bell Pottinger Communications of part of its brief.