GolinHarris will now look after consumer PR across Britain as well as managing Western European PR for the vodka brand.
This includes handling the Yours for the Making campaign launched last summer. Splendid, which had held the consumer brief since 2003, will retain work on social media strategy across Western Europe and influencer activation in Britain.
Diageo’s move followed chemistry meetings. It initially retained Splendid for the overall brief in a repitch last May.