Red’s corporate practice will work on a brief to challenge misconceptions about vocational qualifications.
Central to the campaign will be VQ Day, Edge’s flagship event in June for the millions of people who will gain technical, practical and vocational qualifications this year.
The retained brief includes press office support for the in-house team, with employers, students and key stakeholders targeted. Mark Lyons, MD of Red’s corporate team, will lead the account and report to Andi Neophytou, head of marketing at The Edge Foundation.
Lyons said: ‘Edge’s willingness to use social media alongside traditional channels to reach employers and students led to a strong response to our brief.’