PUBLIC SECT0R: Launch of website for The Scottish Executive

SCOTLAND: The Scottish Executive has relaunched its news website -

www.scotland.gov.uk/jx - creating a virtual news reader called Seonaid.

The executive claims that Seonaid, pronounced 'Shona' and modelled on TV

presenters Melanie Sykes and Blue Peter's Konnie Huq, is the world's

first virtual character on a government website.



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