PUBLIC SECT0R: Edelman hired to promote Clinton speech on Aids

National Aids Trust has taken on external PR support to help

promote Bill Clinton's first major event in the UK as a spokesman for

Aids awareness.



The former US president is the guest speaker at this year's Princess

Diana Memorial lecture, which will take place at an as-yet-unconfirmed

London venue on 13 December.



Edelman's health division will support National Aids Trust's promotion

of the event and handle media relations with a focus on the health and

consumer press.



As part of Edelman's brief it has also been working on the lead up to

World Aids Day, which takes place on Saturday.



Popstars rejects band Liberty have been recruited to promote the

event.



Clinton was appointed earlier this year as chairman of the International

Aids Trust's advisory board. The global body is independent of the NAT.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.