Brodeur secures Concord Comms pan-European PR

Brodeur Worldwide has won the European PR business for software

firm Concord Communications - an account worth more than £1m in


Concord handed Brodeur the brief after a two-way pitch held against US

tech firm Ruder Finn, which already works for the group across


Brodeur takes over from incumbents Text 100 and August.One

Communications. Text EMEA business director Andy West said they were

asked to resign due to a conflict of interest with client IBM.

Nasdaq-listed Concord has briefed Brodeur with running communications

programmes across Europe, focusing on integrated marketing and media and

analyst relations.

The Brodeur team is led by associate director Ellen Ferrara, who jointly

heads the media relations remit with Netherlands-based Agnita Bok, and

business group director Duncan Chapple, in charge of Concord's

technology analyst relations.

Brodeur will work along-side wholly-owned subsidiary Beaupre & Partners,

which is Concord's existing East Coast US PR agency.

Part of Brodeur's immediate brief will be to manage a pan-European tour

for Concord's US-based CEO and develop EU-focussed communications

strategies for the group's suite of eHealth products.

The agency reports to Concord worldwide PR director Josef Blumenfeld.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.