New West End Company seeks PR help to attract wealthy travellers

The body that promotes London's West End has issued a PR brief to target wealthy travellers.

Exclusive: London’s Savile Row
Exclusive: London’s Savile Row

The New West End Company is holding a consumer and corporate pitch to boost its London Luxury Quarter.

The area is billed as ‘the world’s most exclusive shopping destination’ and covers 42 streets west of Regent Street including Bond Street and Savile Row.

It is understood the pitch is for a retained brief targeting high-net-worth leisure and business visitors, with a particular focus on the Chinese market.

A spokesperson said: 'We are pleased with the work our current agencies have achieved so far. As part of our good practice process we review our suppliers. The shortlist is now closed, and we’re looking at existing and other agencies within the area.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.