Merger on cards for Flapjack and Midnight Comms

Tech agency Flapjack Communications is to merge with rival Midnight

Communications to create a 52-strong consumer-tech firm.



Flapjack's brand will cease to exist from January next year, when the

agency will fold its staff and clients into Brighton-headquartered

Midnight, which was bought by marketing services firm BV Group in August

(PRWeek, 10 August).



Midnight's three-strong London team will relocate to Flapjack's offices

as part of the merger, which will form an agency with combined fees of

just over £2m.



Flapjack MD Jacki Vause will join the Midnight board with a remit to

head the London operation.



'The Midnight team add global experience and a more consumer expertise

to our offering,' she added.



Five-year-old Flapjack downsized earlier this year, cutting staff

numbers from 28 to 13. The agency handles brands including Think

Natural, while Midnight looks after clients such as Adobe Systems.



Vause claimed there were no client conflicts as a result of the

merger.



- Midnight Communications has won a three-month global campaign for

educational website 24 Hour Museum.



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