New Tesco PA director to review consultancy

Tesco's recently appointed government affairs director is set to

carry out a review of its public affairs account.



David North takes up the newly created post in February and joins from

the Department of Environment, Food and Rural Affairs where he is a

senior policy adviser.



He reports to group corporate affairs director Lucy Neville-Rolfe, who

said a review of the PA account, currently held by Burson-Marsteller,

was one of his tasks.



Neville-Rolfe said: 'This is an area that David will want to look

into.'



North's appointment follows a four month search to fill the post. His

role was created in July following a review carried out by

Neville-Rolfe.



He heads a ten-strong team, including European government affairs

manager Sarah Ward.



North's appointment follows a wave of senior staff departures since

Neville-Rolfe took charge two years ago.



The most recent was head of media relations David Sawday who quit to

join Safeway as controller of corporate communications in October

(PRWeek, 7 September).



Other departures include European public affairs manager Bernard Hughes,

now Edelman PR Worldwide PA director, Andrew Coker, Coca-Cola comms

director and Alan McLaughlin, Channel 4 head of PR.



Tesco has been heavily involved in public affairs and media relations

work for its bid to stock big name fashion brands such as Levi, at low

costs.



However, last week the European Court of Justice upheld Levi's rights to

regulate the supply and pricing of its branded goods in the EU.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.