New Tesco PA director to review consultancy

Tesco's recently appointed government affairs director is set to

carry out a review of its public affairs account.

David North takes up the newly created post in February and joins from

the Department of Environment, Food and Rural Affairs where he is a

senior policy adviser.

He reports to group corporate affairs director Lucy Neville-Rolfe, who

said a review of the PA account, currently held by Burson-Marsteller,

was one of his tasks.

Neville-Rolfe said: 'This is an area that David will want to look


North's appointment follows a four month search to fill the post. His

role was created in July following a review carried out by


He heads a ten-strong team, including European government affairs

manager Sarah Ward.

North's appointment follows a wave of senior staff departures since

Neville-Rolfe took charge two years ago.

The most recent was head of media relations David Sawday who quit to

join Safeway as controller of corporate communications in October

(PRWeek, 7 September).

Other departures include European public affairs manager Bernard Hughes,

now Edelman PR Worldwide PA director, Andrew Coker, Coca-Cola comms

director and Alan McLaughlin, Channel 4 head of PR.

Tesco has been heavily involved in public affairs and media relations

work for its bid to stock big name fashion brands such as Levi, at low


However, last week the European Court of Justice upheld Levi's rights to

regulate the supply and pricing of its branded goods in the EU.

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