Kenya seeks agency roster for global tourism support

The Kenya Tourism Board is to hire a roster of PR firms to promote the country as a tourism destination worldwide.

Kenya: Seeking to boost tourism with agency roster
Kenya: Seeking to boost tourism with agency roster

The organisation is accepting separate applications from agencies seeking to represent it in areas including the US, China, Europe, India and the Middle East. Separate submissions are required for each region, according to the request for proposal.

The winning firms will be charged with conducting trade awareness activities, such as organising workshops, seminars, events and tours of Kenya for groups including journalists.

The agencies will also be responsible for circulating positive publicity about the country from the perspective of commercial visitors and tourists. The agencies will be required to organise press conferences in select major markets to create a positive image of the country abroad.

The tourism board said that interested firms cannot represent other African destinations, including islands in the Indian Ocean. The deadline to apply is 25 February.

In 2011, 1.26 million people visited the country, compared with 1.1 million the year before, according to Kenya tourism ministry data. Full-year figures for 2012 have yet to be released, but officials expect a drop in visits due to concerns with regard to Islamist violence and the cost of landing rights.

A representative from the Kenya Tourism Board could not be immediately reached for comment.

This article was originally published on PRWeekUS

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.