In-depth: last week's PR features and analysis

Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.

Diet Coke: focus on 2012's Gaultier tie-up
Diet Coke: focus on 2012's Gaultier tie-up

Get a first look at our exclusive feature in partnership with polling company The Group and find out how fashion brand Burberry beat other brands including Sainsbury’s, BP and Barclays to take the top spot in social media.

Burberry tops FTSE social media poll

In the wake of the recent supermarket horsemeat scandal, the public has indicated a preference of quality over price with the reputation of leading supermarket Tesco taking a severe hit. Find out how the other supermarkets faired.

Reputation survey: horsemeat scandal

The politics of the pint glass: Lynsey Barber finds out what makes Jeremy Beadles, corporate relations director at Heineken get out of bed n the morning, with insights into the government’s proposed minimum pricing benchmarks to curb excessive alcohol consumption and his background in trade associations.

 Jeremy Beadles

PR Week deputy editor Alec Mattinson gives his viewpoint on the launch of the PRCA’s Diversity Network and whether it will help an industry striving to open up PR careers to those from a "broader range of backgrounds."

Alec Mattinson

Diet Coke given designer status: We look at the strategy of Lexis' 2012 campaign for Diet Coke to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.

Diet Coke: Daisy Lowe

Swiss watch: Senior partner and chief executive officer at Ketchum Rob Flaherty gives us his take on how to "be successful financially and also highly responsible" from the World Economic Forum in Davos, Switzerland.

Rob Flaherty

Wild about Harry: Ian Monk gives PR Week his thoughts on Prince Harry the "media’s pin-up boy" and his PR wranglers. 

Ian Monk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.