Department for Business, Innovation and Skills seeks agency to encourage start-ups

The Department for Business, Innovation and Skills (BIS) has put out a tender for PR help to encourage people to launch their own business.

Growth: BIS wants to encourage new businesses
Growth: BIS wants to encourage new businesses

The Business in You scheme was launched by the Prime Minister last year and is a partnership between Government and private enterprise with the aim of driving economic growth.

The tender is for project work for an agency to spread awareness of Business in You.

A spokesperson said: ‘BIS is looking to recruit an agency that can deliver a strategic plan with a local focus to create awareness of Business in You and improve understanding of what help and advice is available.’

Business in You kicked off in January 2012 as part of a wider drive around SMEs.

As well as encouraging people to start their own companies, it offers support for start-ups and growing businesses – a key focus within the Prime Minister’s battle to revive the economy.

This January, David Cameron pumped a further £30m into the Government’s Start-Up Loans initiative, which is aimed at helping young people to get started in business.

PRWeek revealed last Aug­ust (3 August 2002) that BIS had also launched an agency tender to help boost the image of further education.

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