Influence Associates grabs brief for 'catapult' manaufacturing scheme

The Government is ratcheting up messaging around renewed attempts to boost the manufacturing sector.

Highly skilled: UK Government looks to drive tech manufacturing
Highly skilled: UK Government looks to drive tech manufacturing

Influence Associates has been called in to spread word of a scheme that aims to stimulate highly skilled work in areas ranging from the biotech to nuclear industries.

Named the High Value Manufacturing (HVM) Catapult, the scheme encourages the sharing of best practice and facilities.

It links seven leading organisations in the sector with other bodies ranging from SMEs through to giant multinational firms such as Rolls-Royce.

Will Powell is a director at Influence Associates, which will handle everything from internal to corporate comms as part of the retained brief.

'We've had a year of building the foundations around the organisation,' he said.

'Now it's about bringing results from the work to the fore and communicating with a range of organisations, whether it's public or private. It is also about finding one voice for them and, ultimately, boosting the contribution of the manufacturing sector to GDP.'

The scheme is one of seven 'catapult' programmes and was set up by the Technology Strategy Board in 2011. It forms a key part of government plans to bridge the gap between research and commercialisation in the UK.

'It will allow expertise to be passed on, with the member organisations offering test platforms for new processes and giving great ideas a chance,' added Powell.

The ultimate aims of the programme are to combine government, EU and private industry funding to help make the UK more competitive globally.

HVM Catapult CEO Dick Elsy said: 'We have to distil very complex ideas and longterm processes, and communicate them in a way that is accessible and reveals how compelling this programme really is.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.