The agency will promote the July festival's music, arts and cultural offering. Kalloway worked on last year's brief.
In other news Shell has called in Brands2Life to help boost speaker opportunities for its senior leadership team, focusing on economic, political and commercial debates around energy and the environment.
Hagerty, the classic-car insurance firm, has drafted in Bell Pottinger for work on a new integrated brand campaign. The PR firm will work alongside VCCP Share and VCCP Media to position Hagerty as an authority on classic cars.
The Lawn Tennis Association has recruited PR agency WPR to handle comms for the Aegon Classic. The agency has been charged with making the Birmingham tournament among the region's 'must attend' social and business events.