Hit or Miss? Sandals offers retort to Katie Price's media attack on its resort

Katie Price made headlines this week when a rant in her column for The Sun attacking resort brand Sandals backfired.

Price not right: Column criticised Sandals
Price not right: Column criticised Sandals

Price said her wedding was almost ruined at the Royal Bahamian resort, that she was asked ‘are you a porn star?’ by a butler and that her wedding tent ‘looked like it came out of B&Q’. Sandals responded: ‘We are willing to offer her a refund on condition she does not choose our resorts for any future weddings or stays.’

How I see it

Nick Ede, director, EdenCancan

I’m a huge fan of Katie Price – no matter what people say, she bounces back more times than a Star Wars sequel and I cannot fault her business acumen.

However, Price is the poster child for courting publicity and the Sandals backlash is a clear example of the old adage ‘don’t bite the hand that feeds you’.

As much as I admire Price, you have to applaud Sandals for taking the bull by the horns and addressing the potentially negative PR surrounding her comments about the resort.

By offering a complete refund on the condition that she never returns to its establishment again, Sandals sent a clear message to distance itself from brand Katie Price, while at the same time capitalising on the hype to generate further column inches for itself.

Would you like to post a comment?

Please Sign in or register.