EdenCancan briefed for European beauty vlogging conference

The Beauty Fashion and Vloggers Alliance (BFVL) has selected entertainment agency EdenCancan to promote the body's first conference.

BeautyCon: appoints EdenCanCan
BeautyCon: appoints EdenCanCan

Taking place at Google’s offices in central London on 18 February, the BeautyCon Europe conference will host influential beauty and fashion vloggers, known for their social media following.

Speakers include Kandee Johnson, who has two YouTube channels and two daily blogs offering beauty and fashion tips; make-up artists Pixie Woo, who have over 138 million hits on their YouTube channel; and Andrea Brooks, who has over a million subscribers to her online beauty tutorials.

EdenCancan is providing PR, social media and events services to promote the conference, with activity starting immediately. The BeautyCon event times with London Fashion Week, which starts on 15 February, and will be followed later this year by the first convention for YouTube’s most influential beauty and fashion vloggers and their fans.

Nick Ede, director, EdenCancan, said: ‘BeautyCon is massive in the US and we are looking to replicate its success here in the UK and Europe - targeting some of the most important influencers in the business.’

Last November the entertainment agency was appointed by lingerie specialist Panache to help promote its collaboration with designer Wayne Hemingway.

EdenCancan’s clients include Comedy Central, BBC Children in Need, Look magazine and Spanx.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.