London Fire Brigade comms head Richard Stokoe makes his role redundant

The outspoken head of London Fire Brigade comms, Richard Stokoe, is making his own role redundant and has called for other public sector PR chiefs to consider their positions.

Departing: Richard Stokoe is leaving his comms role in April
Departing: Richard Stokoe is leaving his comms role in April

Stokoe will leave in April without a job to go to as the service seeks to make cuts of about 20 per cent to its comms budget.

His departure will leave Glenn Sebright, the head of media and internal comms, and Marianne Saabye, the head of marketing comms, as the most senior staff.

Stokoe told PRWeek that, when given responsibility for the decision on how to cut back on costs, he decided that his role was the one that most needed to go and there were no other redundancies.

Stokoe joined the fire service in May 2010 following four years as head of news at the Local Government Association.

However, like other fire services across the country, it is having to make cuts.

‘When I looked at it, any other staff leaving would have had a direct impact. I set the strategy, which is now in place, so strategists are not needed. We need doers,’ said Stokoe.

Of public sector comms heads more widely, he added: ‘Unless there are real results in terms of delivering financial benefit, then people are going to have to look in the mirror very hard.

‘Comms departments have less and less money to do things, whether it’s campaigns or reaching out to people.

‘Now what counts is delivery of frontline services. In the local authorities, it is about getting money in, and if comms is not doing that then it should not be used.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.