INTERNATIONAL: CEO Daft chooses Tuggle for top Coke global PR job

ATLANTA: Coca-Cola has finally filled its top global PR post.

According to an internal memo dated 12 November, Clyde Tuggle, long

known as the right-hand man to chairman and CEO Doug Daft, has been

appointed as V-P and director of communications, reporting directly to


Tuggle is assuming the role vacated by Charlie Holleran in August.

Holleran oversaw the decentralisation of Coke's communications programme

into independent geographic entities.

Holleran was said at the time to have been 'hand-picked' by Daft to run

the global comms function.

When he left, his duties were taken on in the interim - until the Tuggle

appointment this week - by vice-president of PR Bill Marks.

Marks joined the soft drinks giant almost 12 months ago, from the office

of GCI Group in Atlanta, where he was previously general manager.

One result of Holleran's work was the Communications Council, which

includes directors of communications for the Americas, western and

central Europe, Eurasia and the Middle East, Asia-Pacific, and Africa.

Daft's memo stated that the Communications Council now falls under

Tuggle's leadership.

Daft's memo also stated: 'Clyde will be announcing shortly the roles of

worldwide communications and the organisation structure of corporate


Tuggle, a 13-year Coca-Cola veteran, was most recently director of

operations development in central Europe, and regional manager for

Austria. He also served as executive assistant to the much-revered late

chairman and CEO Roberto Goizueta, as well as to Daft.

Daft's memo clarified: 'He also will remain actively involved in the

work of the office of the chairman.'

Recent PR issues facing Coke include the setback during the summer of

having to execute a second product recall in Europe in as many


More than 700,000 bottles of a new citrus-flavoured drink - Fanta Pomelo

- had to be returned to warehouses after they had been affected by light


This followed an incident in which millions of cans and bottles of Coke

were recalled following an outbreak of sickness among school children.

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