ATLANTA: Coca-Cola has finally filled its top global PR post.
According to an internal memo dated 12 November, Clyde Tuggle, long
known as the right-hand man to chairman and CEO Doug Daft, has been
appointed as V-P and director of communications, reporting directly to
Tuggle is assuming the role vacated by Charlie Holleran in August.
Holleran oversaw the decentralisation of Coke's communications programme
into independent geographic entities.
Holleran was said at the time to have been 'hand-picked' by Daft to run
the global comms function.
When he left, his duties were taken on in the interim - until the Tuggle
appointment this week - by vice-president of PR Bill Marks.
Marks joined the soft drinks giant almost 12 months ago, from the office
of GCI Group in Atlanta, where he was previously general manager.
One result of Holleran's work was the Communications Council, which
includes directors of communications for the Americas, western and
central Europe, Eurasia and the Middle East, Asia-Pacific, and Africa.
Daft's memo stated that the Communications Council now falls under
Daft's memo also stated: 'Clyde will be announcing shortly the roles of
worldwide communications and the organisation structure of corporate
Tuggle, a 13-year Coca-Cola veteran, was most recently director of
operations development in central Europe, and regional manager for
Austria. He also served as executive assistant to the much-revered late
chairman and CEO Roberto Goizueta, as well as to Daft.
Daft's memo clarified: 'He also will remain actively involved in the
work of the office of the chairman.'
Recent PR issues facing Coke include the setback during the summer of
having to execute a second product recall in Europe in as many
More than 700,000 bottles of a new citrus-flavoured drink - Fanta Pomelo
- had to be returned to warehouses after they had been affected by light
This followed an incident in which millions of cans and bottles of Coke
were recalled following an outbreak of sickness among school children.