Icelandic low-cost carrier WOW Air appoints Rooster PR

WOW Air has turned to Rooster PR to help promote the recently-launched Icelandic airline in the UK.

WOW Air: Aiming to be seen as fun and low cost
WOW Air: Aiming to be seen as fun and low cost
Rooster will seek to raise public awareness of the WOW brand following a competitive pitch.

Rooster will develop and deliver a strategic mix of campaigns in the UK and manage all press relations for the airline.

The agency will also promote WOW air’s summer schedule, which will see the airline flying from London to Reykjavik 13 times a week, from June 2013.

Their messaging will focus on WOW’s positioning as a low cost airline that brings fun to flying.

This includes a bright purple colour theme, ‘tongue-in-cheek attitude’ and humorous on-board announcements.

WOW air was established in November 2011 by entrepreneur, Skúli Mogensen, who has over 15 years of international business experience.

Mogensen said the appointment came ahead during a ‘pivotal’ time as the company sought to increase its activity in the summer.
 
He said: ‘The UK is a key market for WOW air, so we are enthusiastic about having such a strong voice there.’

The Rooster team will report to Svana Fridriksdottir, Wow Air’s director of comms.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.