NICE embarks on comms review to boost efficiency

The National Institute for Clinical Excellence (NICE), the

government body dedicated to best practice in the NHS, is spending

£150,000 on a communications review aimed at improving

cost-effectiveness.



The Institute is launching a review of its information dissemination

processes to healthcare professionals, and a separate review of its own

internal and external comms functions.



The process will see more than 1,000 stakeholders - from NHS managers to

patient groups - asked for feedback.



NICE is responsible for providing clinical guidelines and advice on

practice to healthcare professionals, while keeping carers and patients

informed of developments.



Meanwhile, NICE is also launching a campaign to review its own corporate

communications strategy, including internal comms, media strategy and

external activities.



NICE communications director Anne-Toni Rodgers described the Institute's

comms strategy as informing and involving people in the body's

activities, and communicating the results to those who need it.



Both campaigns are being handled by Citigate Westminster, while Citigate

DVL Smith oversees research.



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