The strategy includes the launch of new bases in Uganda, Tanzania, Rwanda and Ghana — and the near-term formation of offices in Nigeria and South Africa.
Jack Martin, global chairman and CEO of Hill+Knowlton Strategies, said: ‘The pan-African strategy culminates years of successful research by H+K in emerging markets, particularly in Africa, where we see the potential for exponential growth for current and prospective clients.
'Investing in Africa is a key pillar of H+K’s global strategy, as we are committed to the continent’s tremendous development potential and diverse cultures across the region.’
The move comes after Edelman shifted its global structuring to take in growth within Asia and Africa.
‘Our strategy recognises that sustained growth of businesses, local or multinational, can best be supported by experienced, homegrown talent with a pan-African perspective’ said Alexander Döll, the first CEO of H+K Strategies Africa, who previously led H+K’s East Africa operation.
‘This plan ensures we have the local knowledge and experience needed to expand that world-class service across the continent.’
H+K Strategies entered the sub-Saharan Africa region in May 2009 through a joint venture with Scangroup, a Kenya-based marketing and comms firm listed on the Nairobi Securities Exchange (NSE), with an office opening in Nairobi.
The outfit has supported global, multinational and local brands, including Procter & Gamble, Nokia, Coca-Cola, Airtel, Nestlé, Emirates, Standard Chartered, Sony, De La Rue and DHL.