Harrison Cowley claims Continental Tyres work

German-owned tyre manufacturer Continental Tyres has appointed

Harrison Cowley for its consumer and corporate PR in the UK.



The agency won the account, understood to be worth 'a large six-figure

sum', after a four-way pitch process.



Harrison Cowley will take responsibility for the account from January

next year, replacing incumbent agency icas PR.



HC's remit involves working on a media relations, event and sponsorship

management campaign.



HC consumer director Alan Twigg and account director Carla Marshall head

the account, reporting to Continental communications manager Fiona

Pinkey.



According to Twigg, the campaign will target the consumer market, but

will also see the products promoted to workshops, car dealers and the

fleet sector.



He added that the campaign will be slanted towards the female market,

which he claimed is often neglected in the automotive industry.



In September the Continental group was criticised for appointing unknown

Manfred Wennemer as CEO, after Stephan Kessel stepped down after a clash

with the board.



The firm already had a poor public image in Britain following the

closure of its Newbridge plant near Edinburgh in September 1999 with the

loss of almost 800 jobs.



One in four cars produced in Europe is fitted with Continental's tyres.



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