London Electricity parent corporate account for TCG

The Communications Group has extended its ties with London

Electricity by securing a corporate contract with parent company LE

Group.



The London-based PR consultancy will focus on strategic issues, helping

to develop a corporate communications plan to reflect LE Group's market

positioning.



LE Group is primarily an electricity company and power generator, owning

firms such as South West Electricity Board, Virgin Energy and London

Electricity.



The PR contract comes amid an aggressive acquisition strategy by LE

Group, which recently sealed a £1.3bn deal to buy Electricity

Wires Network in East Anglia.



'We have been appointed to look at the macro level to find ways of

enhancing the LE Group corporate brand and of its subsidiary utility

companies,' said Michael Hayman, TCG's corporate division managing

director.



'This is the first time that we have worked at a corporate level with

them. There is no specific contract period, but we are looking for a

long-term relationship with LE.'



For three years, TCG has carried out project work centred on hospitality

events with London Electricity and was invited to extend the

relationship with its parent LE Group.



Reporting to LE Group head of corporate affairs Paul Taylor, Hayman and

his team will also liaise with the client's public affairs

department.



In the summer, TCG appointed Jonathon Zeal to head its financial PR

division reporting to group MD Peter Hamilton (PRWeek, 29 June).



In June TCG lost its prized McDonald's PA account, worth around £100,000, to Weber Shandwick Worldwide, after an eight-way pitch (PRWeek,

8 June).



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