Agency hunt begins for Paralympic legacy social media brief

The company charged with overseeing the Olympic Park is launching a campaign to get more local disabled people into sport.

Participant drive: Disabled sport
Participant drive: Disabled sport

A partnership involving the London Legacy Corporation (LLC) and six London boroughs is on the hunt for assistance around a brief with a social media focus.

LLC Paralympic legacy manager Kerry-Anne Adams said: ‘It is about engaging disabled people in Paralympic sports, and getting them to take part in physical activity. It doesn’t have to be competitive; we just want people to know the opportunities on offer.

‘We want to use social media to engage people who might not have been able to make it to the Games, or who might not be particularly linked in with services put on for the disabled.’

The brief, which also includes the creation of a website, is aimed at raising awareness of opportunities for those in the host boroughs.

Earlier this month, a study by the Sport and Recreation Alliance revealed 89 per cent of sports clubs had failed to see a change in disabled participation in sport.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.