DIARY: Watson presents TCG with tough Regent St task

He's hardly Madonna - in fact, he's hardly even 'Dirty' Den Watts,

who famously flicked the switch on the West End's flagship Christmas

lights display more than a decade ago.



But little-known Russell Watson - the admittedly multi-million selling

'people's tenor' - is being touted by The Communication Group as the

high-profile name to launch Regent Street's festive lights this

week.



The agency has been taken on by the area's freeholder, the Crown Estate,

to provide consumer PR support on the night and help establish Regent

Street as the epitomy of 'West End shopping greatness.'



The street, which includes Liberty and Hamleys, needs little help to let

anyone know it's a top place to buy gifts.



TCG account director Nicky Waskett, who with creative director Susan

Grant and divisional MD Jon Meakin has put together the plans for the

show, enthuses: 'We are going to put on a free concert for thousands of

shoppers including the London Gospel Choir, and Russ Kane from Capital

Radio.'



No disrespect to the estimable Mr Watson, but getting Leslie Grantham to

reprise his Dirty Den routine might have been more of a draw.



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