DIARY: EuroPR appointed to raise Orwell Prize profile

Whether George Orwell would approve is sadly impossible to know,

but EuroPR Group has been appointed to use all the guile of modern media

manipulation to promote the Orwell Prize, the annual gong for political

writing.



The campaign will be aimed at raising the profile of the award beyond

those involved in political writing. The Orwell Memorial Committee,

which has appointed the agency, wants to increase the range of entries

and also the interest in the prize-giving ceremony.



Carolyn Owen, account manager at the agency, said: 'The prize is well

respected within politcal circles, but has no profile outside of that

like the Booker Prize, for example.'



'It will be a straight-forward media relations campaign in the first

stage. We will be talking about past winners, the selection process, the

judges and doing some work around the prize-giving itself,' she

added.



The account will be run by the agency's MD Richard Price, and reports to

Crick.



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