Insurer Bennetts on lookout for agency assistance

Motorbike insurance specialist Bennetts has launched a search for a new consumer PR agency.

Bennetts: Motorbike and cycle insurance specialist
Bennetts: Motorbike and cycle insurance specialist

The company, which covers motorbikes and cycles, is looking to boost PR coverage in line with planned growth, with the successful agency recruited in time for the 2013 bike season.

The chosen agency will be challenged to develop Bennetts’ brand awareness within the wider consumer market while complementing the brand's existing activities in the motorcycle industry and specialist media.

A BGL-owned brand, Bennetts' current activity includes the Bennetts:Live events programme and Biking Dreams campaigns.

It has also launched its own bespoke social network targeted at the UK’s motorcycle enthusiasts, known as ‘Bike Social’.

The company is now looking to place emphasis on the strong growth in the commuter sector.

Hannah Squirrell, director of marketing and eCommerce at Bennetts, said: ‘Bennetts is a market-leading and edgy brand with personality so we are looking for the right agency that can embrace our values and wow us with its ingenuity from a PR perspective.  As a UK number one brand we are looking to identify an external agency to work in partnership with us to deliver our growth aspirations.’

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